Love the new chat feature to get immediate customer service and help - thats the biggest change for me. Picking out clothes has always been an issue for me so Im interested in trying out their style advisors. But, most importantly, I just really like Frank and Oak clothes. They are premium quality...not necessarily the cheapest, but Im not looking for stuff that Im going to just wear once so Im willing to buy high quality stuff, but its not too expensive either. When Ive had to return items, process was very smooth. In terms of improvement, app could be a bit simpler as there are a lot of panels to scroll down through. But, every update seems to have made things more simple and straightforward - at the end of the day, I just want to pick out a few great things that are personalized to me and I know will look good. Keep up the great improvements!